Chinese design won the DIA "Golden Wisdom Award"

There is a fine line between cross-border design and plagiarism failure. Finally, it needs to be clarified that IKEA did not really launch any co branded design with these big and small brand designers. Last year, IKEA, which refused to speak in public, seems to have no interest in this fashion "printing" cross-border. Even if we choose cooperative designers, we are just insiders of household or industrial design, and they often do not make much publicity in the market. Maybe for IKEA, like Uniqlo, printing Mickey Mouse on T-shirts is not the design and result they seek. After all, the home is different from the T-shirts and sneakers that are replaced every day. If Kanye really designs a unique bookcase, IKEA, which pursues simplicity and mass production, may lose both